Louise Karch: All Leaders Will Have to Name Something

Louise Karch Word Glue Leadership Marketing Free Your Inner Guru Podcast

Louise Karch is a name whisperer and the author of the multi-award-winning book Word Glue: Find your Million Dollar Brand Name.

Louise Karch has been naming things all her life. She believes that naming and conscious leadership go hand in hand. Word Glue is like having an award-winning naming agency in your pocket. It’s a beautifully designed handbook that contains all of Louise’s naming secrets.

Conversation highlights:

  • Louise shares how she realized that naming is her superpower.
  • Louise breaks down how the name Free Your Inner Guru® didn’t simply come from the ethers.
  • The relationship between conscious leadership and the names you create.
  • Self care: Rituals and practices that keep you in the best place to show up and serve with empathy, especially in turbulent times.
  • Why Louise is giving away her secrets.
  • Once you’ve got a name: Why a strong brand is not just a logo.
  • It’s a small world after all: Louise and Laura’s common connection to Wade Gilpin of Sherpa Creative.
  • The journey to become an author: Why Louise believes writing a book will change your life.

Mentioned in this episode:

Connect with Louise Karch online:

Word Glue cover design: Wade Gilpin, Sherpa Creative

Word Glue internal design: Julia Afflekt, Apexiva

Seth Godin’s The Marketing Seminar

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freeyourinnerguru268 followersWhat if everything you need is inside you? 🎧 Podcast 🌐 Community 💥 Movement 🎙 Host @lauraatucker
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It\'s been a year of growth on the Free Your Inner Guru podcast, and for that I am eternally grateful. 🙏 ⠀ ⠀ There\'s so much goodness coming up for the new year - strategies that work and stories that resonate from the hearts of conscious leaders making a difference in the world.⠀ ⠀ I can\'t wait to share the expansion of #freeyourinnerguru with you, beyond the podcast! But first, it\'s time for a rest, a realignment and expansion of both of my websites, and putting the finishing touches on some fun new things I\'m making for you.⠀ ⠀ Thank you for the joy you share when an episode hits home, your recognition of how much freaking work it is to co-create these conversations, and your 5 ⭐ ratings and generous reviews from all over the world. (More of those, please!)⠀ ⠀ This little podcast that could started as a way to market my coaching. And then it became its own thing. So while Free Your Inner Guru failed as a marketing tool in service of something else - thank goodness!! - it has succeeded in becoming something more meaningful.⠀ ⠀ If you\'re a subscriber you know I\'m (a very lapsed) Catholic, which means I celebrate #Christmas. Whatever you\'re celebrating this holiday season - even if it\'s an agnostic race to 2020\'s finish line, I wish you #joy, #peaceofmind, and #happiness. If they are out of reach at the moment, know, they are within, and they always come back. 💜⠀ ⠀ Laura⠀ ⠀ #podcastlove #womanpodcaster #torontopodcaster #canadianpodcaster #selfhelppodcast #spiritualpodcast #makeadifference #freeyourinnerguru #podcastlife
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💎 Looking back, it\'s crystal clear - 2020 demanded #leaders to dig deep. We became more #creative, #resourceful, and #resilient than ever. Collective and individual creativity sprang from practical necessity, inspiration,⠀ and a very human combination of both.⠀ ⠀ This Creativity Playlist will help you keep your energy flowing. It is queued up for easy listening at the link in bio! 🎧⠀ ⠀ ⠀ The 2020 @freeyourinnerguru #Creativity Playlist begins in March 2020 with a conversation with #MoMA artist and author of #feckperfuction @jamesvictore. James is a #creativewarrior who showed up willing to talk about what the feck we were experiencing globally and his role as a creative leader. ⠀ ⠀ ⠀ #Pianocomposer @wilsoncharlesofficial graciously walked by my side as I navigated what I was going to say and do about #blacklivesmatter as a white woman. His contribution in this episode is a true standout. The album I watched him compose has now been recorded in studio on the grand piano of his dreams. 2021 is going to be the year of #blkbok.⠀ ⠀ ⠀ Multi-talented #artist @BrandyAmstel, one of my #soulsisters in this life, has emerged from our shared experience in the Sedona sweat lodge as a powerful, inspired, creative force to be reckoned with. This is what #transformation sounds like.⠀ ⠀ ⠀ @LouiseKarch - the name-whisperer and author of #wordglue - will have you jumping out of your seat to name what you create for impact. As she says, \"All leaders will have to name something.\"⠀ ⠀ ⠀ @SethGodin. How do I find the words? #consciousleader #wisdom #empathy #generosity. Interviewing him for #FreeYourInnerGuru pretty much made my year as a #podcasthost.⠀ ⠀ ⠀ Most recently - @KATucker - prolific best-selling #author, advocate for #autism, and no nonsense, get-shit-done business woman. Kathleen shares and her journey from corporate career to best selling author in this candid episode.⠀ ⠀ ⠀ I can\'t say enough about these guests, their contribution, and their willingness to engage in a bigger conversation. 🙏 ⠀

Laura Tucker

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