The Practice of Picking Yourself Free Your Inner Guru Podcast

Seth Godin: The Practice of Picking Yourself

Seth Godin is the author of 19 books that have been bestsellers around the world and have been translated into more than 35 languages.

Seth’s also the founder of the altMBA and The Akimbo Workshops, online seminars that have transformed the work of thousands of people.

He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. You might be familiar with his books Linchpin, Tribes, The Dip , Purple Cow, and This Is Marketing, an instant bestseller around the world.

His newest book is The Practice: Shipping Creative Work.

Conversation highlights:

  • Why courses don’t work.
  • The change Seth seeks to make.
  • What marketing is and what marketing is not.
  • What it means to pick yourself.
  • Scarcity as a tenet of the industrial age.
  • Why you get to pick yourself.
  • Different kinds of fame and the smallest viable audience.
  • Empathy and generosity as core values and compass of leadership.
  • The solution for imposter syndrome and self censorship.
  • The pandemic. Now what are we going to do?
  • How Seth built the Creative’s Workshop and wrote The Practice.
  • The process of turning “pro.”
  • Why streaks are important.
  • Perfection, perfect, and good enough.
  • The mistake of listening to unqualified critics.
  • The journey of the creative professional vs the journey of the hack.
  • Marketing and morality
  • Synchronous vs asynchronous communication and learning
  • The role of genre in creating an impact with your work, or hiding from it.
  • Where The Practice fits in the book store.

Mentioned in this episode:

Seth’s blog

Book: The Practice: Shipping Creative Work

The Creative’s Workshop

Free Your Inner Guru® Leadership Community

Winter of Self Care™ Workshop

Memorable Quotes from Seth Godin:

“Our craft, our work, our art is an act of generosity, that if we can get out of our head that we are taking, and embrace the idea that we have a chance to give. Then, we’re more likely to give to people.
You can’t use it as an excuse to hustle people, to take. Use it as fuel for finding the thing inside you that you can actually contribute. give, simply because they can.”

“Every time the world has gone sideways, Spanish flu, WWII, the world has got better because people show up. Not from the top. Not because it’s an edict. Because you and me say, “How can I make things better?””

“It’s up to us if we are picking ourselves to decide what we want to be known for. It’s essential that we not permit ourselves or anyone else deniability just because it’s “doing my job.” I think if you’re doing your job, you’re responsible for the work whether or not someone asks you to do it.”

📷 Photo credit: Darius Bashar

Want more conscious conversations in your life?

Support the podcast and join the Free Your Inner Guru® Leadership Community at

Become A Patron

Free Your Inner Guru on Social


Free Your Inner GuruSelf growth and leadership without the hype, hustle & hubris. 🎧 Podcast & Community for Discerning Seekers
❓❓Q: What's the story behind Free Your Inner Guru podcast and community? ❓❓ A: If you're like me, you appreciate knowing a little about the origin story behind any project. Plus there's stuff here to know before listening to the newest episode with Dr Janja Lalich: When Self Help Turns Cult. (This is a long read, continued in the comments - if you prefer, go to the ORIGIN STORY link @freeyourinnerguru bio and read it as a blog where I’m keeping it updated.) My name is Laura Tucker. In my professional life, I've been a teacher, corporate trainer, salesperson, self employed business consultant, gym owner, and leadership coach. My favourite things to do are read, write, ride my bike, hike and travel, preferably with a camera in my hands. I'm intensely passionate about outdoor nature photography. ⛰️ I lived in Toronto, my original home town until 2005, at which point I packed up my dog and fledgling consulting business, and moved across Canada to Kelowna, British Columbia. I wanted to be closer to big nature , so I could use my camera more in my daily lifestyle. So, given all that, why do I host Free Your Inner Guru? While I was working as a consultant in the automotive industry in 2008, I went on a #personalgrowth journey. We were in the throes of the Great Recession. I needed something to keep myself uplifted while I supported my clients through a challenging economic period. TURNS OUT, I'M A SEEKER I didn't know it at the time, but I was in "seeking mode," looking for answers to the big questions we ask ourselves about life when the going gets tough. Continued in comments 👇

Laura Tucker

Reader Interactions

Leave a Reply

Your email address will not be published. Required fields are marked *

Send this to a friend