Seth Godin is the author of 19 books that have been bestsellers around the world and have been translated into more than 35 languages.
He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. You might be familiar with his books Linchpin, Tribes, The Dip , Purple Cow, and This Is Marketing, an instant bestseller around the world.
His newest book is The Practice: Shipping Creative Work.
- Why courses don’t work.
- The change Seth seeks to make.
- What marketing is and what marketing is not.
- What it means to pick yourself.
- Scarcity as a tenet of the industrial age.
- Why you get to pick yourself.
- Different kinds of fame and the smallest viable audience.
- Empathy and generosity as core values and compass of leadership.
- The solution for imposter syndrome and self censorship.
- The pandemic. Now what are we going to do?
- How Seth built the Creative’s Workshop and wrote The Practice.
- The process of turning “pro.”
- Why streaks are important.
- Perfection, perfect, and good enough.
- The mistake of listening to unqualified critics.
- The journey of the creative professional vs the journey of the hack.
- Marketing and morality
- Synchronous vs asynchronous communication and learning
- The role of genre in creating an impact with your work, or hiding from it.
- Where The Practice fits in the book store.
Mentioned in this episode:
Memorable Quotes from Seth Godin:
“Our craft, our work, our art is an act of generosity, that if we can get out of our head that we are taking, and embrace the idea that we have a chance to give. Then, we’re more likely to give to people.
You can’t use it as an excuse to hustle people, to take. Use it as fuel for finding the thing inside you that you can actually contribute. give, simply because they can.”
“Every time the world has gone sideways, Spanish flu, WWII, the world has got better because people show up. Not from the top. Not because it’s an edict. Because you and me say, “How can I make things better?””
“It’s up to us if we are picking ourselves to decide what we want to be known for. It’s essential that we not permit ourselves or anyone else deniability just because it’s “doing my job.” I think if you’re doing your job, you’re responsible for the work whether or not someone asks you to do it.”
📷 Photo credit: Darius Bashar
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